2015 DS5 Drops Citroen Name, Chevron Badge In Move Toward Independence

Citroen’s upmarket DS brand took another step toward independence this week with the unveiling the updated DS 5 in Paris.

Intended as an eventual rival to Germany’s premium players, the DS range launched with the compact DS 3 hatch in 2010.

But, while the DS 3, high-riding DS 4 and sleek wagon-like DS 5 all launched with Citroen’s familiar ‘chevron’ badge, more recent models in the range have steered clear of the connection.