2015 AUSTRALIAN MOTORING FESTIVAL CONFIRMED
Block out the last weekend of March in 2015, because Australia will at last have a new major motor show: the Australian Motoring Festival.
To be held in Melbourne from Thursday March 26 to Sunday March 29, the festival is a collaborative project between the Victorian Automobile Chamber of Commerce and insurer RACV.
News of the new festival first surfaced with the announcement earlier this year that VACC and the Federal Automobile Chamber of Commerce (FCAI) had dissolved the Australian International Motor Show (AIMS) joint venture that put on the 2010 and 2012 Sydney shows, and the 2011 Melbourne show.
Speaking with TMR in February, VACC Executive Director David Purchase confirmed that a new show would appear in 2015, promising a more interactive and hands-on experience for showgoers.
Today, the new VACC and RACV partnership has outlined initial plans for the event, which will star brands and features for both the four- and two-wheeled markets.
“The Australian Motoring Festival is a new concept and devised to connect automotive manufacturers and distributors with the vehicle-buying public in a new and dynamic way,” Mr Purchase said today.
“Extensive research shows that people want to be able to engage and interact with the exhibits and activities at motoring events and that’s what we intend to deliver at the Australian Motoring Festival.”
Among the festival’s attractions will be on- and off-road driving and riding experiences, new and vintage car and motorcycle displays, car-themed film screenings and a special focus on family-friendly activities.
The event will also host a major conference for industry and media, and the VACC Automotive Design Awards will also be a focus.
As for a presence for Australia’s major auto brands, VACC has confirmed that discussions are still ongoing, and both organisations (VACC and RACV) are optimistic for a strong turnout.
Speaking with TMR in February, Mr Purchase said that not all carmakers are expected to get involved, but “a number of top marques” have confirmed interest.
Carmakers have been moving for some time now toward a more interactive experience for buyers. In Australia, that has included driving opportunities by Ford at the 2012 AIMS show in Sydney, and Toyota also hosts an off-road experience as part of its sponsorship with the Tamworth Music Festival.
Last year’s Frankfurt Motor Show also saw an expansive elevated driving track operated by BMW for showgoers to experience its new i3 and other models.
Speaking today, RACV’s Gordon Oakley said that the new Australian Motoring Festival will represent a unique experience on the global motoring calendar.
“The Australian Motoring Festival will provide a wonderful experience for our members and their families, with visitors of all ages treated to a vast array of memorable and informative experiences,” Mr Oakley said.
“This will be an entirely new event on the Australian motoring calendar and it will be a very different experience from the traditional motor show.”
The 2015 Australian Motoring Fesitval will be held in Melbourne on March 26 to March 29.
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