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2015 508’s New Looks, Efficiency The Key To Sales Growth: Peugeot Australia

Peugeot’s updated 508 range has arrived in Australian showrooms, bringing a new petrol engine and efficiency improvements to the existing diesel powerplants. The revised line-up will have its work cut out for it, however, with the outgoing range


Peugeot’s updated 508 range has arrived in Australian showrooms, bringing a new petrol engine and efficiency improvements to the existing diesel powerplants.

The revised line-up will have its work cut out for it, however, with the outgoing range struggling to capture more than two percent of Australia's 'large passenger car' market in 2014.

Year-to-date, in 2015, that figure has not budged, leaving the French offering well behind the three locals in the same segment; the Holden Commodore (71 percent), Ford Falcon (15 percent) and Toyota Aurion (12 percent).

But Ford’s recently updated Falcon has failed to reignite steadily falling sales (the XR8 being the exception), and the badge only has around 18 months to live before Ford retires the Falcon name and model next year.

Aurion sales also eased 25 percent last year compared with 2013, and its future beyond 2017 when Toyota ceases local manufacturing is under a cloud.    

The Commodore as we know it will also be gone by the end of 2017.

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