2014 TATA XENON
Indian carmaker Tata is back in Australia, returning to the local market with an offer for budget-driven buyers: the Xenon pickup.
Taking on the ultra-affordable end of the market, the Xenon pickup hits Australia with a $22,990 drive-away starting price for the 4x2 Single Cab Chassis model.
That's a few thousand dollars more than the Xenon's earlier price with private importers, but its official launch in Australia - through new distributor Fusion Automotive - has also seen the pickup given a number of crucial upgrades.
Key among them is driver and passenger airbags, along with Bluetooth phone connectivity.
"Our entry into the Australian market marks an important milestone in the continued expansion of Tata Motors global footprint," said Tata Motors Ravi Pisharody.
"Our partnership with Fusion Automotive, a part of the Walkinshaw Group has allowed us to not only deliver a uniquely configured Tata Xenon suited to the diverse Australian market but also utilize the tremendous strengths and capabilities of our local channel partner in Fusion Automotive who understand the local customer requirements.”
Powering all Xenon models is a 2.2 litre turbodiesel engine producing 110kW and a decent 320Nm of torque, although the only transmission on offer is a five-speed manual.
Fuel consumption for the Euro 5 compliant engine is listed at 7.4 l/100km on the combined cycle, with carbon emissions rated at 198g/km.
The Xenon is available in 4x2 and 4x4 form, with single-cab chassis, single-cab pickup and dual-cab body styles offered across both drive configurations.
With a gross vehicle mass of around 2950kg, the Xenon offers a 1.0 tonne payload capacity for the cab-chassis model (with an aluminium tray) and 880kg for the dual-cab pickup.
In dual-cab form, the Xenon measures 5190mm long, 1860mm wide and 1765mm tall, riding on a 3100mm wheelbase. Towing capacity is rated at 2500kg.
Available in just one trim grade, the Xenon's standard features include power windows, and Bluetooth/USB connectivity.
The list of safety features will initially include just two front airbags, anti-lock brakes and electronic brakeforce distribution, although early 2014 will see the addition of electronic stability control, traction control and hill-hold assist.
A reversing camera with an in-mirror display is also available as an option, while a higher-end $2500 dash display will add satellite navigation and a larger reversing display.
In the rear row, only the outboard seats get three-point seatbelts, with the middle seat limited to a lap belt. Tata has said there are no plans for an upgrade.
Fusion has secured 13 dealerships around Australia, although NT and ACT dealers won't be in business until early 2014. There are plans to expand the network to 25 dealers over the next 12 months.
The Xenon is offered with a three-year/100,000km warranty and three-years roadside assistance across the range.
- 4x2 Single Cab Chassis - $22,990
- 4x2 Single Cab Pick Up - $24,990
- 4x2 Dual Cab - $26,990
- 4x4 Single Cab Chassis - $25,990
- 4x4 Single Cab Pick Up - $27,990
- 4x4 Dual Cab - $29,990
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