First it was this year's Melbourne event, and now next year's major motoring event in Sydney has also been cancelled, the Australian International Motor Show (AIMS) joint venture confirmed today.
The news comes less than three months since the Melbourne show's cancellation, and raises concerns that Australia may never again host a major international motor show.
Cancelling the event for the second consecutive year will be a major blow to the joint venture's ability to entice carmakers to invest in future events.
The last AIMS event, held last year in Sydney, may have been a harbinger of things to come, with a number of carmakers noteably absent - including Audi, Bentley, BMW, Ferrari and Jeep, among others.
This year's event in Melbourne was to play host to the global unveiling of Mazda's new 3 small car, but its cancellation led the company to host its own events.
Likewise, Subaru's new WRX concept - revealed earlier in New York - had been shipped to Melbourne in advance of this year's show, forcing the carmaker's local arm to launch its own 'roadshow' of dealer events to display the concept.
The show's director, Russ Tyrie, said today that while next year's AIMS event would not go ahead, options for future shows are under consideration. (More or less the same message offered when the Melbourne event was cancelled.)
“After careful consideration, we have made the decision to not proceed with the 2014 Australian International Motor Show,” Tyrie said.
“This does not mean the end for Motor Shows in Australia though, with the AIMS Joint Venture currently developing and planning a concept for future Motor Shows."
“We are in the midst of extensive market research and undertaking discussions with industry and government stakeholders to determine a show model that can best meet the needs of the industry and the public.”
Mr Tyrie said that the focus of planning is now on a 2015 date - which, under the previous schedule, would have been held in Melbourne. For now, it is unclear which city will host the next show.