2014 Red Dot Design Awards: Kia Soul, Hyundai Genesis, i10 And Mazda3

Kia, Hyundai and Mazda have all claimed gongs from the 2014 Red Dot Awards, out of 4815 entries from 53 countries.

For Kia, its all-new Soul picked up a Red Dot ‘Product Design’ award to add to the ‘iF design’ award it has already received, following on from the first generation Soul's Red Dot award in 2009.

The 2014 Soul was born under the guidance of Kia’s design chief, Peter Schreyer, and the original Soul was the first Korean car to bring home a Red Dot award.