Kia, Hyundai and Mazda have all claimed gongs from the 2014 Red Dot Awards, out of 4815 entries from 53 countries.
The 2014 Soul was born under the guidance of Kia’s design chief, Peter Schreyer, and the original Soul was the first Korean car to bring home a Red Dot award.
Hyundai picked up two Red Dot awards, with its all-new Genesis (heading to Australia soon) and its sub-light i10 (not offered in Australia) both impressing the panel of 40 independent judges from all over the world.
The Mazda3 follows in the footsteps of its larger Mazda6 sibling, which picked up a Red Dot award last year.
“The Red Dot Awards give design professionals from all over the world a chance to measure themselves against each other,” Red Dot CEO, Professor Dr Peter Zec, said.
“Year after year, this results in a higher level of design and also motivates the participants to enter their best products in the competition.”
The judging panel considers everything from functionality and durability to quality and ecological compatibility.
A glamorous ceremony for the 2014 Red Dot Awards, Best Of The Best, will take place on July 7 at Essen’s Aalto-Theater.
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