The numbers matter. Earlier this month it was Rolls-Royce with the fastest-ever 'Rolls' in the new Wraith Coupe, and now compatriot Land Rover is playing a similar card.
Revealed in New York today on the back of a month's worth of leaked images, the new Range Rover Sport is a significantly lighter, more powerful, and much quicker beast than its predecessor.
Where to begin? Let's look at weight. Thanks to the new Range Rover Sport's all-aluminium architecture, Land Rover has achieved savings of up to 420kg.
That's like throwing three fat, six-foot motoring journos out of the back row. (All of TMR's writers are grain-fed, by the way - Ed.)
While the burly back passengers can stay on-board, Land Rover promises huge enhancements to the Sport's handling and sporting luxury.
The new RR Sport is also around 50kg lighter than the larger Mk4 Range Rover, demonstrating the incredible savings Land Rover achieved with the bigger wagon. The new RR sport is around 63mm longer than its predecessor.
Four engines will be on offer internationally, including a supercharged 375kW 5.0 litre petrol V8 and a supercharged 250kW 3.0 litre V6 petrol.
Diesel options will include the 3.0 litre 190kW TDV6 and 215kW SDV6 version, while a third diesel - the 250kW 4.4 litre SDV8 - will debut in early 2014.
A diesel-electric hybrid model is also due later this year.
Engines And Performance
The 375kW supercharged petrol V8 promises a 0-100km/h time of 5.3 seconds - 0.9 seconds quicker than the outgoing model - while the supercharged V6 covers the distance in 7.2 seconds.
Land Rover says the SDV6 will hit 100km/h in 7.2 seconds, while the TDV6 will get there slightly slower at 7.6 seconds.
In early 2014, the SDV8 will return to the Sport, creating a top-shelf diesel option with 250kW of power and 700Nm of torque - the latter between 1750 and 3000rpm.
With that engine on board, Land Rover promises a 0-100km time of 6.9 seconds.
All engines will be mated to ZF's 8HP70 eight-speed automatic transmission, tuned to offer shifts that are completed in 200 milliseconds.
Specific fuel consumption figures are still to be revealed, although Land Rover promises improvements of up to 24 percent across the range.
Power is sent to the ground through a single-speed Torsen differential, and an optional two-speed transfer case with low-range is also on offer.
Land Rover's Terrain Response 2 system is available with the Sport, along with the unit's capable new Automatic setting.
For those seeking genuine off-roading ability, the low-range transfer case will be the go-to option, offering a 50/50 front-rear static torque distribution.
Up to 100 percent of torque can be sent to the front or rear axle if needed, while the standard Torsen setup can send up to 62 percent to the front and up to 78 percent to the rear.
Maximum ground clearance grows 51mm to 278mm in the 2014 Sport, and there's 546mm of maximum wheel articulation.
Air suspension provides up to 115mm of regular movement, from the lowest setting 'access height' (now 10mm lower at 50mm) to the standard off-road height.
A sensor-based automatic extension and a manually-selected extension both raise the Sport by 35mm, giving a total movement range of 185mm.
Later this year, the diesel-electric hybrid model will become available, which will also offer a 0-100km/h time below 7.0 seconds.
Among the new RR Sport's features is the option of a 5+2 seating configuration, adding an extra pair of pews in the very rear.
Other features include blind-spot monitoring and lane departure warning, traffic sign recognition, automatic high beam assist, side-impact alert, rear-collision alert, surround-camera system with intersection view, adaptive xenon head lights, park assist.
In the cabin, the Sport features recycled and renewable materials, including plastics, leathers and wood veneers.
There's also LED ambient lighting available, along with a powered tailgate, keyless entry and start, and soft-door closing. There's also heat settings for the seats, steering wheel and front windshields.
The new Range Rover Sport is expected in Australia from around November this year, with specifications and pricing to be revealed closer to launch.