2014 Kia Soul: Price And Features For Australia

The Kia Soul is back on Australia’s new car scene this week, bringing an evolution of its familiar looks, a significant quality boost, and a number of new features.

There’s now only one Si trim grade, compared to three levels and dozens of options when the original model landed back in 2009. And, at $23,990, the cost of entry is around $4000 higher.

That new price makes the Soul a more expensive proposition than a number of its small hatch and crossover rivals.

But, as before, Kia is focused on unique styling and niche volumes: it expects to sell no more than 400 units each year, targeting buyers shopping “with their head and their heart”.

And in consolidating the line-up, Kia has focused on a ‘one size fits all’ formula that means more features in the Soul than before (although still no satellite navigation), and in a more premium package.