Melbourne’s last AIMS event, in 2011, occurred two months after that year's F1 race. For 2014, carmakers could capitalise on the more than 300,000 people expected to attend the four-day GP event.
Australian Grand Prix CEO, Andrew Westacott, outlined plans for a 'motoring precinct' - giving manufacturers the opportunity to showcase their products - to become a key part of the AGP's future.
“Without an International Motor Show, the Australian car industry needs a direct outlet in which to deliver key messaging to consumers and media,” Mr Westacott said.
“Our goal is to work together with automotive brands to establish a motoring precinct at the event in the future. We’ve had such positive interest from manufacturers this year that I’m confident this precinct will become a key part of the Australian Grand Prix moving forward."
The Australian F1 Grand Prix, and the ‘mini’ (for now) motor show, runs from March 13-16.
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