This 308-bodied prototype doesn't give much away, but shows that despite a slight increase in track width, the 301's dimensions will be much the same as its predecessor.
Expected to launch sometime in 2013, the 301 range will likely kick off with a five-door hatchback, followed by a three-door, a stretched 301 Touring wagon and finally a 301 CC hardtop convertible.
Peugeot's recent technology-sharing agreement may also see BMW-sourced engines under the 301's bonnet, and a hybrid model is also a distinct possibility.
Why the 301 moniker? The logical name for the 308's successor would be 309, however Peugeot already used that nameplate on a fairly anonymous-looking family hatchback in the 1980s.
No harm in a reboot. Just ask the '991' Porsche 911.