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2013 Mercedes-Benz A-Class Sales Surpass Expectations, Supply Short Photo:
2013_mercedes_benz_a_class_launch_review_01 Photo: tmr
2013_mercedes_benz_a_class_launch_review_07 Photo: tmr
2013_mercedes_benz_a_class_launch_review_05 Photo: tmr
2013_mercedes_benz_a_class_launch_review_04 Photo: tmr
2013_mercedes_benz_a_class_launch_review_02 Photo: tmr
2013_mercedes_benz_a_class_launch_review_03 Photo: tmr
 
 
Tony O'Kane | Mar, 12 2013 | 4 Comments

Sales of the Mercedes-Benz A-Class have skyrocketed since its arrival at the end of last month, with national supply so tight that Mercedes has had to pull cars destined for its media test fleet and redirect them to dealers.

At the time of launch there were already just under one thousand pre-orders for the A-Class, with around half of those for the A 250 Sport - the range-topper until the A 45 AMG arrives in August.

With an initial allocation of roughly 200 cars per month, Mercedes-Benz expected those pre-orders to account for the first five months of sales.

However, with the surge of interest in Benz's new entry-level model the automaker's local arm will be scrambling to find enough cars to satisfy demand.

"The order bank is still very strong and the sale of the press cars helps a little," said Mercedes-Benz Australia's Senior Manager of Corporate Communications, David McCarthy, to TMR.

"However with 300-plus delivered in its first week on sale and with expected ongoing strong demand, our biggest problem is going to be supply as orders are currently greater than our allocation," he continued.

"We will get between 200 and 300 a month. We are seeking some more, but as the vehicle is hugely popular around the world we are not betting on it."

For buyers thinking of ordering an A-Class, Mr McCarthy said it was unlikely that new orders would be able to be delivered before August - with the waiting list for some models stretching beyond that.

If Mercedes-Benz can sustain a volume of 300 cars per month, the A-Class would become the marque's second-most popular model in Australia, behind the C-Class.

The A 250 Sport is currently proving the most popular A-Class variant, commanding roughly 50 percent of total orders.

The A 200 petrol presently accounts for 25 percent of the order bank, while the remainder of orders are equally shared by the A 180 and A200 diesel.

Diesel sales are expected to pick up once the supply situation eases, and Benz's longer-term outlook puts the A 200 petrol as the volume-seller.

The high-performance A 45 AMG will join the range this August at a price point of around $80,000, dramatically lowering the price of entry to AMG ownership. The CLA will also launch later this year, offering a sedan-shaped sibling to the A-Class

 
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