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Ford Says Focus Badge Still On Top Of Global Sales Photo:
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2013 Ford Fiesta Update - Hatch Photo:
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Trevor Collett | Oct, 24 2013 | 8 Comments

Ford has claimed victory for the first half of the 2013 calendar year, declaring that its small Focus model is still the world’s best-selling car.

According to R.L. Polk & Co. global vehicle registration data, the Focus has continued where it left off last year, with the brand deemed the world’s best-selling nameplate of 2012.

The global carmaker is also trumpeting success for its Fiesta range, which has crept into the top-five best-selling nameplates in fourth position, making it the world’s best-selling light car.

Focus sales have grown since the 2012 survey, up around 20 percent on the same period last year thanks to growing demand in Asian countries.

China, in fact, has become the leading consumer of Focus products worldwide, now accounting for one third of global sales with 202,380 registrations in the first half of 2013.

Overall, 589,709 registrations for the Focus were recorded by Polk in the first half of this year.

Locally, sales in the first half of 2013 tell a slightly different story for both the Focus and Fiesta.

The Fiesta managed 4780 sales in the first half of this year, placing it eighth in the light car segment below $25,000. The Mazda2, Toyota Yaris and Hyundai i20 filled the top three spots.

In the small car segment below $40,000, the Focus achieved 10,413 sales, seeing it score fifth place in the sales race. The top three sellers in the segment were the Toyota Corolla, Mazda3 and Hyundai i30.

Upon the release of the 2012 figures, Toyota was quick to cry foul, declaring that its Corolla was actually the world’s best-selling car.

As the Corolla is sold all over the world wearing a variety of different nameplates however, many registrations aren’t credited to the Corolla badge.

No doubt Toyota will again claim that its Corolla is on top for the first half of 2013 as well.

 
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