GM is preparing its US luxury brand Cadillac for a battle with the best midsizers in the prestige market, offering a first look today at its upcoming medium sedan.
With the BMW 3 Series, Mercedes-Benz C-Class and Audi A4 in its sights, the new car - known internally as the ATS - marks Cadillac's first new model in the medium car segment since the Seville was retired in 2004.
“The car we codenamed ATS is being developed to be a driver's car on an all-new Cadillac-specific RWD-AWD architecture,” GM North America boss (and former Holden MD) Mark Reuss said.
“We have extensively and exhaustively studied the competitive segment, and we have benchmarked the best. And when this car comes out, that will be readily apparent."
As for an Australian debut, don't hold your breath. While Cadillac was scheduled for a local launch in 2008, the global financial crisis that followed saw the project put on hold - and there's been no word since.
Speaking with TMR today, Holden's Shayna Welsh said that while Cadillac is always a brand that Holden will keep an eye on, "an Australian launch is not currently on our agenda".
With GM and Holden now focused on German brand Opel for its assault on Australia's premium car segment, we may never see Cadillac here at all.
And we were so looking forward to the CTS-V Coupe.