Now, the elder statesman of the current crop of small prestige offerings, BMW's still-new 1 Series, has hit back with revised pricing and new standard features.
Manufacturer List Prices are down on nearly all models - only the 125i cops an increase - while all models have landed a host of equipment upgrades.
“This revision has resulted in over $5000 of added value for the dynamic 1 Series hatch, in some cases much more, which means the entry point into the BMW brand has never been better value,” BMW Australia boss Phil Horton said today.
The 116i, 118i and 118d are also now specified with an eight-speed automatic transmission as standard, while a six-speed manual is now a no-cost option.
The entry 116i also adds the previously optional 'Sensatec' upholstery (artificial leather) as standard, along with rear Park Distance control.
Sensatec is also offered as standard with the 118i, 118d and 125i, but all three also gain 'Navigation System Business', which adds a BMW's iDrive controller, a 6.5 inch screen and extended phone connectivity with voice control and Bluetooth audio streaming.
The 125i adds 18-inch Double Spoke alloy wheels and the Sport Line package with sports seats up front, a leather sports steering wheel, and High Gloss black highlights with red accents inside and out.
At the top of the range, the M135i hero gains an eight-speed sports automatic with launch control, along with front and rear Park Distance control, 'Navigation System Professional', an integrated touch controller function, and internet connectivity.
BMW has also streamlined the list of options available for the 1 Series, now offered as Convenience, Advanced Parking, Visibility and Premium Sound packages.
The Convenience Package combines a rain sensor, anti-dazzle interior mirror and extended Smartphone connectivity. It's offered only with the 116i.
The Advanced Parking Package matches Parking Assistant with front Park Distance sensors (rears are already standard) and rear view camera.
The Visibility Package adds bi-xenon headlights, headlight washers, high-beam assistance, adaptive headlights (excluding 116i) and anti-dazzle exterior mirrors.
Lastly, the Premium Sound Package brings together the Harman/kardon sound system with DAB digital radio.
Features such as metallic paintwork, sunroof, leather upholstery and though-loading system amongst others are still individually selectable.
Pricing (excludes on-road costs)
- BMW 116i - $35,600 (down from $37,300)
- BMW 118i - $42,500 (down from $43,200)
- BMW 118d - $42,500 (down from $43,900)
- BMW 125i - $47,500 (up from $46,100)
- BMW M135i - $64,900 (down from $68,400)