The marketing campaign for the Volkswagen Amarok's upcoming Australian launch has written itself, with the German carmaker's new ute taking out top honours in the inaugural International International Pick-up Award 2011.
The Amarok faced strong competition for the award, taking on the likes of the Ford Ranger, Mazda BT-50 (current generations of both), Mitsubishi Triton, Nissan Navara, Isuzu D-Max and the Toyota HiLux.
A favourite for the prize, although never a shoo-in, the Amarok was nonetheless praised for its "effortless off-road abilities" and best-in-class on-road performance. The Amarok's interior too was considered a highlight that contributed to its victory.
"The new Volkswagen Amarok distinguishes itself by fantastic driving qualities, both on- and off-road. It sets new standards in the pick-up category in respect to load capacity, interior room, comfort, ergonomics and fuel consumption," a statement from the Award jury read.
Australian buyers eager to get into a 2011 Volkswagen Amarok this year will have to wait until next year, with the expected Q4 2010 debut pushed out to a vague first-half 2011 launch.
A reason for the delay has not been offered, although Australia is considered a 'key market' for the Amarok.
While full details for the Australian line-up have not yet been revealed, the Amarok is expected to launch with a four-door double-cab layout, followed by a single-cab model.
Power for the Amarok will come from two turbodiesel engines, the first a bi-turbo 2.0 TDI diesel engine developing 120kW and 400Nm of torque, and the second a smaller diesel producing 90kW and 250Nm of torque.
Fuel consumption for the 2.0 litre diesel is listed at just 7.8 l/100km, the smaller diesel achieving a similar 7.6 l/100km fuel economy.
To learn more about the German carmaker's new pickup, click through to our 2011 Volkswagen Amarok model information page.