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2011 Ford Territory Revealed Ahead Of April Launch Photo:
2011_ford_territory_titanium_04 Photo: tmr
2009_ford_territory_ghia_03 Photo: tmr
2009_ford_territory_04_duratorq_tdci_diesel_01 Photo: tmr
2011_ford_territory_titanium_09 Photo: tmr
2009_ford_territory_ghia_05 Photo: tmr
2011_ford_territory_ts_03 Photo: tmr
2011_ford_territory_titanium_03b Photo: tmr
2011_ford_territory_tx_04 Photo: tmr
2011_ford_territory_titanium_07 Photo: tmr
2009_ford_territory_ghia_10 Photo: tmr
2011_ford_territory_ts_02 Photo: tmr
2009_ford_territory_ghia_07 Photo: tmr
2011_ford_territory_titanium_02 Photo: tmr
2011_ford_territory_tx_03 Photo: tmr
2011_ford_territory_titanium_08 Photo: tmr
2009_ford_territory_ghia_04 Photo: tmr
2011 Ford Territory Photo:
2011_ford_territory_ts_01 Photo: tmr
2009_ford_territory_ghia_09 Photo: tmr
 
 
Mike Stevens | Feb, 08 2011 | 8 Comments

2011 FORD TERRITORY

Ford Australia has today revealed the 2011 Ford Territory. The new model, the "first instalment" in a AUD$230 million investment by Ford Australia, features new styling that brings the popular SUV in-line with Ford's global Kinetic design language.

The changes inside and out - and under the bonnet - are extensive, with a redesigned front end, restyled tail, C-pillar, sills and side scalloping.

Inside, the Territory gets an overhauled interior that includes a new Falcon-inspired instrument panel with new storage solutions and, as a first for Ford Australia, an eight-inch touch screen.

For the first time, the Territory will also be available with a diesel engine across the range, in both all-wheel and rear-wheel-drive layouts.

Significantly, the 2WD diesel Territory will be the only diesel wagon in Australia available in rear-wheel-drive outside of the premium Estate segment occupied by BMW and Mercedes.

Styling

Designed in Australia, the updated Territory's new face draws styling cues from Ford's international 'Kinetic' design language, featured across the Focus, Fiesta and Mondeo ranges.

The new Territory brings Ford Australia's own flair to the task, gaining a unique new bumper and headlight design, along with new rear lights, a new rear bumper and lift-gate, and a subtly restyled C-pillar. 

New slim-line headlights with projector beam technology define the new Territory's frontal styling, with the top-shelf Titanium (replacing the Ghia) featuring LED daytime running lights integrated into its redesigned front bumper.

"We worked hard to ensure the new Territory was an evolution of the original model and, through the use of Ford's distinct design DNA, also gave a hint of the future," Ford's Asia Pacific Design Director, Chris Svensson said.

"New Territory's unique frontal design was recognised by Ford's Global Design Management as a key feature that not only identified Territory as a distinctly Australian product, but also embodies cues that are core to the Ford design DNA."

There is also a range of new locally-designed wheels, available in 17- and 18-inch sizes, depending on the variant. 

Interior

Inside, the 2011 Territory is also significantly overhauled. Central is an updated dash design that features a large eight-inch touch-screen with a new control system unique to the Territory.

Each of the three Territory variants - TX, TS and the range-topping Titanium - feature Falcon-inspired enhancements, including the instrument panel, centre console and four-spoke steering wheel.

"There are several aspects to the new Territory's interior that identify with the original," Ford Asia Pacific's Design Manager for Passenger Interiors, Scott Ferrier said.

"Drivers will find the positioning of the new Territory's controls both familiar and easy to use. The layout of the panel's instrument cluster and central LED screen, the centre console, button controls and steering column-mounted stalk controls are stylish and logical."

At the base of the centre stack is a new storage compartment with a sliding 'tambour' door, inspired by similar arrangements found in many upmarket European models.

A lockable drawer is located under the driver's seat, along with handbag/umbrella recesses next to the driver and front passenger seat. There are new recessed cup holders in the centre console, positioned clear of the handbrake and transmission shifter.

Each rear door has an integrated stowage area, as do the sides of the third-row passenger compartment, which are fitted with armrest bins and cup holders. The new Territory also comes fitted with map pockets and seat pockets along with a flat folding floor for the rear compartment.

The 2011 Territory's cabin offers touches of chrome and satin highlights, changes that Ford Australia's Emily Lai says were inspired through buyer feedback.

"Our customers made it clear they wanted to feel like they were in a car, not a truck," Ms Lai said.

"The new Territory's cabin environment is both sporty and sophisticated and its high chrome and satin highlights are modelled on the architectural finishes found in many modern homes and businesses."

The new Territory is available in a variety of upholstery colours and finishes, including a 'Shadow' black layout, and the no-cost optional light-coloured 'Cashmere' leather trim for the top-shelf Titanium.

Equipment

Among the Territory's standout new features is its eight-inch touchscreen, available with the range-topping Titanium and the mid-spec TS grades.

The new screen offers controls for the Territory's  audio system, along with telephone and climate controls.

"The new colour touch screen is very easy to operate from both front seats and we worked hard to ensure it is suitably recessed to shield it from direct sunlight," Scott Ferrier said.

For the entry-level TX, a new high-mount 5.8-inch monochromatic screen is standard.

The Territory also gains the FG Falcon's four-spoke steering wheel, with wheel-mounted audio and cruise controls. 

Mechanical

With the new Territory's market launch set for April, technical information was not available at today's unveiling - it's to be released to the media next month. However, it was revealed that the diesel, expected to be the Duratorq jointly developed by Ford and PSA, is to be available across the range, in both 2WD and AWD formats.

But there may yet be more surprises in the Territory's powertrain options.

While pricing details are also not known, the Territory will likely be lined up squarely against Captiva and Kluger. While these are both front-wheel-drive in 2WD format, the new Territory may scoop a large slice of the 2WD wagon market with the coupling of a potent diesel and rear-wheel-drive.

"The new Territory is the first instalment in a AUD$230million investment in this platform," Ford Australia boss Robert Graziano said.

"In 2011, the game changes for Ford Australia. This year we are updating 85 percent of our showroom."

The development of the new diesel Territory, the dedicated LPI technology expected in the updated Falcon, and the development of the EcoBoost four-cylinder Falcon, was assisted by funding from the Federal Government's recently scrapped Green Car Innovation Fund.

With the diesel Territory, and 2WD and AWD options, Ford Australia can now compete across the whole SUV family-wagon segment.

Currently, sales in the segment are 47 percent diesel, leaving the current Territory competing in just 53 percent of the market. The new turbo diesel changes that. 

The new Territory, in both petrol and diesel form, will be available with automatic transmission only.

Pricing

Ford will reveal more of the new Territory, including mechanical specifications and pricing, on March 9, ahead of its April launch.

 
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