It?s hard to know what to think about Toyota?s A-BAT concept. Harder still to form an opinion on the news that a production version won?t be seeing the light of day anytime soon.
The A-BAT concept showcased what Toyota?s interpretation of a car-based pickup truck might deliver. To round out the less-is-more theory, Toyota added in its Hybrid Synergy Drive system and wrapped the A-BAT in a dual cab body.
But Toyota Motor Sales USA General Manager Bob Carter has said that at the moment, the A-BAT isn?t a prority.
For now Toyota, like many other manufacturers is concentrating on core models. The A-BAT isn?t considered a chief money-spinner for the brand and as a result development of the production version has been halted for now.
"We have a lot of top priorities right now, and A-BAT isn't one of them," said Carter.
"The market has changed dramatically over the last 12 months. We always keep reprioritizing ? under good economic or recessionary times ? what our planning is.
"[For now, the A-BAT is] on the shelf."
The A-BAT was considered a front runner to appear as part of Toyota?s youth-focused Scion division, but with Scion shifting its future product to smaller passenger cars, the A-Bat has been left without a home.
Pickup truck sales have been hit hard in the last year too, so the business case for the A-BAT simply doesn't make sense in the current environment. Although development of the car has been started, it will be placed on the backburner until the economic outlook improves.