Fuel economy is the big ticket item for volume sellers at the moment, and Ford North America?s recent efforts in a Ford Fusion Hybrid have shown what can be achieved with modern systems.
Not to be outdone by its American opponent, Spanish brand SEAT ? a subsidiary of Volkswagen AG ? has set out to achieve the best possible fuel economy in the diesel-powered SEAT Ibiza ECOMOTIVE.
Sharing its platform with the Volkswagen Polo V and the upcoming Audi A1, the SEAT Ibiza ECOMOTIVE is powered by a 59kW (80hp) 1.4 litre diesel engine, and this week it set a new recorded for the ?supermini? segment.
Under the steady foot of Austrian long-haul specialist Gerhard Plattner, the Ibiza ECOMOTIVE managed a stunning 2.9 l/100km, achieving a total distance of 1562km (971 miles) from a single fill of its 45 litre tank.
Of course, economy like that can require some driving techniques that few people would be likely to employ on a day-to-day basis, but it does demonstrate just what can be achieved with a frugal approach and a lot of patience.
It wasn?t all that slow a haul either, with the Ibiza ECOMOTIVE reaching cruising speeds of 110km/h (68mph) on the motorways of Spain and France.