Itâ€™s been tough in Shanghai for the super rich recently. Bored with AUD400k AMGâ€™s and with nowhere to drive the Enzo without breaking the rims the search has been on for a suitable super luxo barge with a decent local showroom equipped with one of those fancy Italian coffee makers.
So, it was not surprising that a collective sigh of relief echoed through downtown Shanghai when the cities latest Rolls-Royce showroom was officially opened earlier today. Located in the central business district of Shanghai, in the lakeland surroundings of the Xintiandi area, the spacious facility provides an elegant environment for customers.
â€œWe are delighted to be here in Shanghai to open this new and larger showroom. It will cater for the increased demand for Rolls-Royce cars in the Shanghai area, which has grown steadily since we began our business here in 2003 in our earlier premises near the Bund Waterfront. Since then, our product range has grown, and now comprises the Phantom, Phantom Extended Wheelbase and our new convertible, the Phantom Drophead CoupÃ©,â€ said Mr. Colin Kelly, Rolls-Royce Motor Cars Regional Director for Asia Pacific.
Strong sales in 2007 to date have resulted in the China region maintaining its position as the third largest market in the world behind the USA and the UK. Worldwide Rolls-Royce sales have increased by 15 percent over the same period in 2006 and the Phantom remains the best-selling super luxury car in the world, with sales in 2006 at a 16-year-high.
According to the press release Ms. Jenny Zheng, Rolls-Royce Motorcarsâ€™ General Manager for the Greater China Region, also attended the opening where a special bespoke Extended Wheelbase Phantom was handed to its new owner â€“ gotta love that bespoke word â€“ it wouldnâ€™t be a Rolls Royce press release without it.
Who said that Communism wasn't profitable...