Racing Simulators Might Inspire Real-World Purchases

In what might seem like a "well, duh" moment for the rest of us, researchers with the Financial Post have recently concluded studies indicating that your experiences in racing simulators such as Mario Kart Gran Turismo and Forza Motorsport can have some effect on the choices you make when shopping for your real-world ride.

The study consisted of two groups; one was set up in front of a range of video game consoles playing racing simulators, while the second group was placed in a room where the first group’s racing was broadcast on-screen.

The two groups were later surveyed, and you can probably guess the result: The first group judged themselves 50% more likely to purchase their in-game cars in real life, than those who merely watched.

[Financial Post]