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Opel Reckons Insignia Will Attract Premium Buyers…Holden Too?

The days of the entry-level Holden Commodore Evoke may be numbered with news Opel thinks the latest Insignia range will attract buyers from Mercedes-Benz and BMW. While Holden has only announced some of the details for the all-new Commodore (


The days of the entry-level Holden Commodore Evoke may be numbered with news Opel thinks the latest Insignia range will attract buyers from Mercedes-Benz and BMW.

While Holden has only announced some of the details for the all-new Commodore (based on the made-in-Germany Insignia), Opel says equipment and technology features throw-down the gauntlet to premium brands.

According to Automotive News Europe the latest Insignia boasts upscale inclusions such as a head-up display, semi-autonomous lane-keeping assist, a mobile WiFi hotspot in the IntelliLink infotainment system and advanced pedestrian protection courtesy of a pop-up bonnet.

Making the link to premium brands, Opel’s Insignia chief engineer Andreas Zipser said: “If buyers look at what this car delivers in terms of styling, functionality and features and then look at what they need to pay, they would think it’s a good alternative.

Opel

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