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Opel Reckons Insignia Will Attract Premium Buyers?Holden Too? Photo:
 
 
Brad Leach | Mar, 31 2017 | 3 Comments

The days of the entry-level Holden Commodore Evoke may be numbered with news Opel thinks the latest Insignia range will attract buyers from Mercedes-Benz and BMW.

While Holden has only announced some of the details for the all-new Commodore (based on the made-in-Germany Insignia), Opel says equipment and technology features throw-down the gauntlet to premium brands.

According to Automotive News Europe the latest Insignia boasts upscale inclusions such as a head-up display, semi-autonomous lane-keeping assist, a mobile WiFi hotspot in the IntelliLink infotainment system and advanced pedestrian protection courtesy of a pop-up bonnet.

Making the link to premium brands, Opel’s Insignia chief engineer Andreas Zipser said: “If buyers look at what this car delivers in terms of styling, functionality and features and then look at what they need to pay, they would think it’s a good alternative.

At the Insignia’s launch in Geneva, the starting price was announced as €25,490 ($AU35,686) – €5,410 ($AU7,574) less than the entry-level BMW 3-Series at € 30,900 ($AU43,260).

In Europe, Opel Insignia engines start with the turbocharged 1.5-litre four-cylinder (part of the same engine family co-developed by General Motors and China’s SAIC) - in 105kW and 123kW form - while the range-topping petrol unit is 194kW turbocharged 2.0-litre four-cylinder. There are also 82kW, 102kW and 127kW turbo-diesels.

Responding to criticism of the outgoing model range for interior space, the all-new Opel Insignia rides on GM’s larger Epsilon 2 platform (shared with the Chevrolet Malibu) and Opel says the wagon version, at 4986mm in length, is longer than both the Mercedes-Benz E-Class wagon and Audi A6 Avante.

And to beef-up its sporty credentials, the all-new Opel Insignia is 200kgs lighter and rides 30mm lower than its predecessor.

MORE: Holden Commodore Sportwagon Revealed For 2018 - New ‘Flagship’ Model
VISIT THE SHOWROOM: Holden Commodore models - pricing, features, specifications
MORE News & Reviews:
Holden | Commodore | Opel

 
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