Volkswagen introduces five-year warranty
And then there were three.
Volkswagen Australia has locked in a five-year warranty for all new vehicles, ending months of speculation that the brand would stretch its support from 36 to 60 months. Only three mainstream brands remain committed to three-year coverage.
The development follows VW’s sister brand Skoda adopting a five-year warranty in 2017. Five-year coverage has effectively become the new standard for Australian new car sales, with VW joining Ford, Holden and Mazda in adopting extended support this month.
The change leaves Toyota, Nissan and Subaru as the only mainstream brands which do not offer at least five years of coverage across the range.
Subaru frequently offers five-year support as a sales incentive, currently bringing extended support for all models except the new Forester. Nissan has dabbled in five-year warranties from time to time, while Toyota remains committed to three-year coverage.
Jason Bradshaw, Volkswagen Group Australia’s director of customer experience and marketing, says VW adopted the new policy as a result of customer feedback surrounding limited-time five-year offers.
“Each year more than 80,000 customers provide us feedback on Volkswagen products and the dealership experience,” he says.
“The business has gauged reaction to its five-year warranty campaign and so decided to implement it on an ongoing basis.”
The brand has also introduced new service plans to give customers more confidence when choosing a new car.
While five-year coverage has become a staple for the majority of mainstream manufacturers, three-year warranties remain the norm for luxury marques.
BMW Australia managing director Vikram Pawah told reporters at the launch of the new X5 luxury SUV that customers did not expect a five-year guarantee.
“They’re not asking for you to give me a five-year warranty, they’re asking 'give me a car that’s durable’,” he says.
“For me, at the moment, I think we’re offering the right degree of warranty and customer support."
David McCowen is Drive’s news editor, combining automotive passion with more than a decade of reporting experience. Dave is often found at a racetrack – either in the press room, or driving his hot hatch.