03 Apr 2019

Tesla Pips European Carmakers at Home

The Model 3 out-sold the C class and 3 series in February
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  Elon must be chuffed; according to market research out of Europe Tesla’s Model 3 was the best-selling premium midsize sedan in Europe in February - its first full month on sale there.

The electric vehicle offering came in ahead of local competitors in a segment best known for the Mercedes-Benz C-class and the BMW 3-series.

According to JATO dynamics - an automotive intelligence research company - Tesla sold 3,630 Model 3’s in February - pipping the C-class at 3,420 sales and well ahead of the Audi A4 at 1,710 units sold and the BMW 3 series, of which 1,700 rolled out of showrooms.

The data is a little misleading however - as JATO said that the numbers only account for sedans - whereas in Europe, wagons - or estates, or ‘shooting brakes’ - remain king of the segment.

Tesla has no answer to the station wagon (for now), which remains Germany’s most popular shaped car on the road.

Each German carmaker that Tesla came ahead of absolutely smashes the American invader in wagon sales - but Jaguar, Alfa Romeo and Lexus offer competing models without wagons - and the Model 3 came ahead of them as well.

For the race you’re actually here for: Tesla was also the best-selling all-electric vehicle in February as well, beating local stalwart the Renault Zoe and the world-famous Nissan Leaf - which chalked up 2,884 and 2,333 sales respectively. As a reminder, Tesla sold 3,630 Model 3’s - well ahead of the competition.

JATO global analyst Felipe Munoz said that the sales numbers of the Model 3 were “remarkable.”

“We normally don't see this kind of result until four or five months after a new car has hit the roads.”

It's not a story of just the relatively fresh-faced Model 3, the Model S was the top-selling upper crust model on sale in Europe over 2018, pipping competitors in the Mercedes S-class and the BMW 7 series, with 16,508 sales.

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