So much for that: Tesla to revisit store closure plan
After a little soul-searching, electric carmaker Tesla has announced its got a case of cold feet when it comes to last months announced plans to shutter dealerships in a bid to save money.
In a release late on Sunday night (March 10), the company said it needed more time to decide what it was going to do with its dealerships.
“We have been closely evaluating every single Tesla retail location, and we have decided to keep significantly more stores open than previously announced as we continue to evaluate them over the course of several months,” said the release.
The company explained that it had already closed 10 percent of its stores which “didn’t invite the natural foot traffic our stores have always been designed for,” though added that some stores with low-foot traffic but in higher visibility areas would be reopened but with smaller compliments of Tesla employees.
In a visit to Rumsfeld-ian explanations, the company said that there were known knowns and known unknowns when it came to what stores would stay and what stores would go.
“There are another 20 percent of locations that are under review, and depending on their effectiveness over the next few months, some will be closed and some will remain open.”
The change of heart from the carmaker comes with a drawback for those that want to go peruse a Tesla showroom floor though; the cars you look at will now cost three percent more to hum away silently in.
“As a result of keeping significantly more stores open, Tesla will need to raise vehicle prices by about three percent on average worldwide.”
The price increase will kick in on March 18, and the company has stressed that it still plans to conduct all sales online - with dealerships existing simply as places to showcase new models for potential buyers, who will then be “shown how to order a Tesla on their phone in a few minutes.”