Jeep Takes Fight To Land Rover Country
Fiat Chrysler’s Jeep marque has been making waves in the old countries, with sales looking to overtake Land Rover.
Since the FCA merger in 2011 demand for the popular off-roading brand has been on the rise in Europe; just last year sales were up by 56 percent on the previous year according to Autocar.
While sales numbers for Land Rover remain ahead of the American brand, the wheels on the ground tell a different story.
Jeep sold 166,500 vehicles across Europe in 2018 compared to Land Rover’s 150,000 vehicles. But given Land Rover’s retail at roughly double what Jeeps go for, the UK’s off-roading brand pips Jeep at the bank.
Unsurprisingly considering it’s Europe and small cars are the go, the battleground between the two camps is on the small-SUV front.
While both brands run a portfolio of SUVs ranging from small to substantial and from the suburbs to well off the beaten path in a bid to cater to an entire spectrum of potential buyers, Europe also happens to be the epicentre of emissions regulations in the west—so both of them will no doubt soon be battling to offer electric and hybrid variants of their offerings in order to avoid the chopping block.
JATO analyst Felipe Munoz noted that for Jeep, it’s meteoric rise in recent years would only be maintained if it could bring more models to the table.
"The Compass will not be able to drive the growth by itself,” he said.
"The sustainability of Jeep’s growth depends on how fast the company brings more models.”