Hyundai's world first AR tech
Head-up displays are already looking old.
Hyundai has unveiled the world’s first holographic augmented reality navigation system that turns the windscreen into a transparent tv.
Partnering with Swiss tech start-up WayRay, the South Korean maker has shoehorned an AR projector inside of the box usually reserved for a heads-up display screen. But unlike a heads-up display, the WayRay creates a virtual display field measuring 1310mm x 3152mm that appears as if it's 15m ahead of the driver’s eyes, sticking graphics and navigation points onto features of the road as the AR projected images move with the car and look as if they are part of the real world.
Hyundai open innovation director Yunseong Hwang said the new technology will make the glasshouse more than just a layer of protection to the outside world.
“This demo car is the first step of the proof of concept, but is an important step towards technology driven innovation," he said.
“Future mobility windshields will be more than just a piece of glass. AR holographic powered glass will serve as a platform to provide new services and open up new in-vehicle experiences.”
While Hyundai says its Genesis G80 on display at the 2019 Consumer Electronics Show in Las Vegas this week is the world’s first car equipped with the technology, Porsche – part of the greater Volkswagen Group – has also partnered with the Swiss firm.
The future implementations of AR technology will go far beyond navigation, with the potential to display free car parking spaces, weather warnings, live traffic updates, hovering ratings on restaurants and incorporating other vehicle systems such as safety warnings and autonomous controls.
WayRay says it plans to expand further into aeroplanes, helicopters and boats, and offers a TrueAR developer kit that allows third parties to create new apps and ideas for using the AR tech.
Hyundai joins Nissan which also unveiled its own AR system this week, taking a slightly different route to bring virtual passengers inside the cockpit and making unseen obstacles visible.
Alex Rae is Drive’s Melbourne based reporter with over 10 years’ experience in the automotive industry as a photographer and journalist. Having studied both engineering and the arts, Alex understands what makes things tick while appreciating that sometimes it’s all about form over matter…