End of the Road For the Audi TT
Audi has revealed that its iconic sleek sports car, the TT, has reached the end of the road after 20 years and three generations.
Speaking at the Audi annual general meeting, chairman of the board of management at Audi, Bram Schot said that the TT would be replaced by an equivalent model that was all-electric.
“We want to have the strongest range of electric models amongst the premium competitors,” said Schot, painting a target squarely on American car maker and electric car behemoth, Tesla.
Audi will aim high, and wants to overtake Tesla in the premium electric segment by selling a million electric cars a year by 2025.
At those numbers, plug-in hybrids and electric cars would account for 40 percent of all of Audi’s sales.
As an entry-level sports car, the future model designed to fill its shoes will be in the same price range. In Australia the TT starts at around $70,000.
No details were given on the timeline of the transition from the TT to the future electric model, but Schot said that Audi would end production of the TT “in a few years”.
In the US, Audi sold under 1,300 TTs in 2018 compared to its sales heights of over 12,000 in the years around 2000 when it was a relatively new nameplate.
The TT recently received a midlife facelift, so should remain available to buyers into the early 2020s.