BMW's electric model designs point to company future
German carmaker BMW’s electric i models have started to lead the way when it comes to the brands design language.
BMW’s design chief Adrian van Hooydonk said in an interview with Autocar that “when (BMW) launched i3 and i8, they were quite radical and far from the norm for BMW but now they’ve become an integral part of our brand.”
The i3 hatchback, which has been in production since 2013 had its design language debuted in 2011 when BMW unveiled its i sub-brand. The i8, which is a hybrid sports car was first released in in Germany in 2014.
He said that BMW would begin rolling out more new designs faster as time went on, in a change to what he called a cyclical system of “bigger changes every 10 years”.
He said that new designs would be “a cleaner form language ... that was all triggered by the first i cars.”
He confirmed in the interview that the design of the upcoming i4 model - which will be an electric variant of the 3-series arriving in 2021 had been approved, and described the new design as “cleaner” and “super modern.”
“As part of the i brand it needs to be at forefront of what we are able to offer.”
While van Hooydonk said that the electric models would be leading the way in design language, he added that the introduction of autonomous driving technology would be “an even bigger trigger for design change,” so watch this space.