Aston Martin Turns Up To SUV Party Fashionably Late
British luxury marque Aston Martin finally has SUV skin in the game, with the company announcing that it has begun pre-production of its DBX SUV at its new facility in Wales.
In a release on Wednesday (June 12), the company gleefully reported that the St Athan facility, which is its second in the UK will be fully ramped up by the first half of 2020, with a reported production capacity of 4,000 DBX units by 2021.
“St Athan will be the sole production facility for the Aston Martin DBX, the brand’s first SUV, which has been created for this fast-growing segment of the luxury market,” said the company.
It also reported that “real world testing” of the DBX continues, with the model set up be officially unveiled at the end of this year.
“The luxury SUV will be equally at home in an urban environment as it is off-road in less welcoming terrain. Over the last few months the DBX has been put through its paces in all environments from the Arctic Circle to the unique challenges of the Nürburgring Nordschleife.”
Aston Martin CEO Andy Palmer hit all the warm and fuzzy notes.
“Our second luxury manufacturing facility is now producing cars and is ready to go into full production in H1 2020. Our facilities and manufacturing teams, led by VP and Chief Manufacturing Operations Officer Keith Stanton have done an outstanding job in getting the factory ready almost a year before full production starts, on time and on budget.“
The facility has proven valuable to the local community in Wales, with 200 jobs created and another 350 on the cards. The company also claimed that a further 3,000 jobs will be created along the supply chain.