Arguably one of the most appealing light cars currently on the market, the Mazda2 has spearheaded the October sales charge for Mazda. Sales of 7271 new Mazdas in October resulted in the biggest month ever for Mazda in Australia, and the tenth record month in a row.
This result eclipses Mazda's previous best of 7140 sales, set in March of this year. Australians provided new homes for 1193 Mazda2s in October in itself an all-time record and securing an unprecedented 11.0 per cent share of the ???light cars < $25k??? segment for the little newcomer.
"It's great to see the Mazda2's mix of style, value and performance hit the sweet spot with Australians. This fantastic October result is proof that Mazda's broad vehicle range has strong appeal with Australian consumers", said Managing director of Mazda Australia, Doug Dickson.
Mazda's 2007 YTD total of 64,929 surpasses the company's 2006 full-year sales result of 63,664 with two months remaining to be played out. The all time best sales year for Mazda was in 2005 when 66,520 units were sold ??? it is expected that this record will topped in 2007.