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New Chrysler Models Years Away As Marchionne Focuses On Clean Out

NEW CHRYSLER CEO Sergio Marchionne is expected to finalise a roadmap for a new product line at Chrysler in the coming weeks, with analysts anticipating cuts from the company’s line-up and no new models for the next two years.
As reported by Reuters, Adam


NEW CHRYSLER CEO Sergio Marchionne is expected to finalise a roadmap for a new product line at Chrysler in the coming weeks, with analysts anticipating cuts from the company's line-up and no new models for the next two years.

As reported by Reuters, Adam Jonas, an auto analyst at Morgan Stanley, said that Marchionne "might have to make some very tough decisions about which models to kill in the short-term".

Models expected to be cut include the Chrysler Sebring and the PT Cruiser (despite the company's recent decision to keep the PT Cruiser alive until the end of 2010), the Jeep Compass and the Dodge Caliber.

Analysts say new models for Chrysler could be up to two years away.

Giuseppe Berta, Professor of Contemporary History at Milan's Bocconi University, told Reuters that Chrysler's model range is old and unappealing. "Marchionne has to work out over the summer a bridge solution which will allow him to get to 2011," he said.

"As Chrysler is at the moment, it's completely at a standstill. It needs a push."

The North American market remains the most important region for Chrysler, with only 12 percent of the company's sales in 2009 expected come from outside the US, Canada and Mexico.

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