Holden’s Maven car borrowing service could expand into short-term loans similar to Air BnB, according to a report by Bloomberg.
The US news service reports that Maven, General Motors’ car sharing service, “will enable car owners to rent out their vehicles when they aren’t using them” later this year.
Maven is already active in Australia in two forms. Drivers working for ride-sharing services such as Uber can rent new Holden models for a month at a time, while Holden employees in Melbourne can access Maven Campus, which provides flexible access to a range of models including the Colorado ute and new Commodore.
The new service emerging in the US would be a peer-to-peer product allowing customers to rent out their own vehicles when cars are not in use.
GM has not confirmed plans to allow customers to list cars online for public use through Maven, which would rival existing services such as Turo in the US.
Matthew Rattray-Wood, general manager for Maven in Australia, told Drive in November 2017 that Holden’s introduction of the service was “pretty exciting and indicative of where Holden is moving in the future as a provider of mobility solutions as opposed to just a car brand”.
Holden chairman Mark Bernhard said at the time that Holden is well-placed for the future, and “being part of General Motors gives us a competitive advantage to everyone else, in terms of where we are headed”.
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