Polestar, Volvo’s fully-electric performance brand, might make its way to Australia as soon as 2020 if the local arm gets its way.
The renewed badge announced its high-performance Polestar 1 coupe earlier this year along with the upcoming Polestar 2 and 3 models that would compete against the likes of the Tesla Model 3 and X. Though the 2+2 coupe won’t be produced in right-hand drive, Volvo Australia did confirm the Polestar 2 and 3 would go on sale here sometime in the future.
It now seems that might be as soon as production starts in China in 2020.
“We would like to see them in 2020 and it is the ideal opportunity for us but, again, we need to grow in a mature manner and there’s no point bringing in cars market if they are not going to sell,” Volvo Australia sales director Stephen Connor told TMR.
"But we'd like to see it here in 2020 from a selfish point of view."
Recently appointed vice president of sales and marketing, Bjorn Annwall added that from a global perspective it makes sense to send the cars to Australia.
“Polestar 2 and 3 are global cars and I hope there’s big interest for them here in Australia,” he said.
“In Australia, it’s too early to say but it's part of the global strategy to introduce them and I think Australia is an important market so we will see them here.”
While details of the cars remain under wraps, Anwall told TMR we can expect a new frontier of EV range as the Chinese-owned brand rapidly develops its battery technology to provide a "very long" range with the possibility it will increase even further before launch.
It’s likely the fully-electric SUV will be quick to come to Australia as Volvo’s local arm is cutting its line-up to feature SUVs and won’t be selling any petrol-only models in 2019.
“We are going to introduce 4 or 5 models that are fully-electrified in 2019 to 2021 timeframe and after which some will come to Australia, but exactly which ones we are still working through.
“The product strategy is going to get much more focused on the SUVs, so the XC90, XC60, XC40 as a small brand we can’t spread ourselves too thin so that’s the core of the focus,” he said.
Reasons for Australia not getting the Polestar 1 halo car is partially because of investment cost and the need to push more affordable EVs into the market, according to Annwall.
“I would love to have that (Polestar 1) car in Australia, it’s really an important vehicle because it’s the first Polestar," he said.
“But its niche and that’s the key reason we put our resources into making sure the Polestar 2 will be the best car it can be and will play a more important role in an electrified future.”
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