Volkswagen has created its own Uber rival.
The German brand announced it will roll-out of a fleet of all-electric vehicles in a car-sharing scheme within Germany from next year, when production of its I.D hatchback is scheduled to begin.
Dubbed Volkswagen WE, the program links in with its previously-announced MOIA ride-hailing and car-pooling services and will be expanded to other major cities within Europe, North America and Asia before 2020.
Volkswagen Australia has indicated it would be interested in adopting the scheme when the I.D vehicles become available locally.
"It is certainly something we would interested in investigating as a viable personality mobility solution for the future," said VW Australia spokesman Paul Pottinger.
"It is a question on the arrival of the I.D range and getting solid chronology and timing for that first."
In any case, VW's global boss Jurgen Stackmann said "We are convinced that the car sharing market still has potential.
"That is why we are entering this market with a holistic single-source concept covering all mobility needs from the short journey that takes just a few minutes to the long vacation trip. Our vehicle-on-demand fleets will consist entirely of electric cars, and will therefore provide zero-emission, sustainable mobility. That is an intelligent way to relieve the strain on urban areas."
The vehicle on-demand WE service will be managed by a wholly-owned subsidiary of Volkswagen called Urban Mobility International.
“Our customers expect an environmentally-friendly fleet that takes them to their destination quickly and at a fair price – and that is exactly the experience we will be delivering," said UMI boss Phillip Reth.
Volkswagen isn't the only major car making looking to develop its own ride-sharing and car-sharing schemes to rival the likes of Uber, and Lyft in the United States, with the likes of Mercedes-Benz, BMW, Audi, Ford and General Motors among others creating their own mobility solutions.