Australia's new car market is celebrating a record-breaking 1.19 million sales for 2017, thanks in part to a strong year from Toyota.
The Japanese giant's sales were well in front of its nearest rivals, with three of its models finishing the year as the best-selling vehicles in their segment.
It’s the 21st time the Japanese giant has led the Australian new car market and marks the 15th year in a row it has occupied the number one spot. Over the last ten years Toyota has sold over 2.1 million cars here, 975,000 vehicles more than any other maker.
The brand recorded 216,566 new vehicle sales in 2017, its best result since 2012 and 100,000 units ahead of the second-highest selling brand Mazda. It’s also the 13th time Toyota has sold more than 200,000 cars in a year.
Leading the bulk of sales was the HiLux, which tops the year as our most popular vehicle and the only car other than a passenger vehicle to be Australia’s best-selling vehicle, with 47,093 deliveries and beating its previous sales record by almost 5000 units. Leading sales for the light commercial ute was the top-spec SR5 variant, followed by the SR and tradie-spec Workmate.
Toyota Australia president Matthew Callachor says the strong results come on the back of SUV popularity.
“The surge in demand can be viewed as an extension of the popular SUV segment,” he said.
“They are a high-riding vehicle that can take you further but also with comforts like leather trims, a comfortable interior and satellite navigation.”
It continues to be the top-selling ute for more than ten years in a row in Western Australia, Northern Territory and Queensland, and Toyota expects to sell its one millionth HiLux in Australia by the middle of 2018.
Bolstering Toyota’s record sales further was the Corolla, taking out Australia's best-selling passenger vehicle, and the Camry, crowned our best-selling mid-size car for the 24th year and expected to continue with the introduction of the all-new generation model in November.
Other segment winners for Toyota were the Prado, LandCruiser wagon and Hiace van and bus. Despite Toyota’s sales leaders being LCV and passenger vehicles, Callachor says SUVs are its second strongest growth segment.
“Toyota and the industry have increased sales in each of the past three years and, in 2017, we both achieved all-time records for SUVs and LCVs,” he said.
“In SUVs, Toyota passed 70,000 sales for the first time and our market share rose 1.1 percentage points while the industry exceeded 465,000 sales. Toyota’s RAV4 had its fifth consecutive year of record sales, passing 20,000 deliveries for the first time.
“Records also tumbled for LCVs with Toyota reaching 66,034 sales and the industry exceeding 236,600 sales. Led by HiLux, Toyota increased its market share in this category by almost a full percentage point.”
“SUV sales have grown 14 per cent during this period while sales of LCVs have grown almost 18.9 per cent. This surge in demand for vehicles like HiLux can be viewed as an extension of the popularity of SUVs.
“They’re high-riding vehicles that can take you on your adventures while delivering car-like features and comfort,” Mr Callachor said.
MORE: Toyota News and Reviews