Rolls-Royce has revealed the production name for its first-ever SUV currently under development using the Project Cullinan title.
The high-riding Rolls, which the British luxury brand insists is a ‘high-sided vehicle' and not an SUV, will drop the ‘Project’ part of its name and enter production as the Rolls-Royce Cullinan.
The name is also significant for being the second modern Rolls-Royce vehicle, after the Dawn, to turn its back on a naming convention that links to the spirit world with models like the Phantom, Ghost, and Wraith.
The Cullinan name is instead inspired by the Cullinan diamond, the largest rough-cut gem-quality diamond ever found, which has since been cut into numerous smaller stones, two of which make up part of the Crown Jewels of the United Kingdom and another seven polished diamonds from the original stone are owned by Queen Elizabeth II.
“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” said Rolls-Royce's CEO, Torsten Müller-Ötvös.
“It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury.”
“Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”
As the first all-road vehicle of its kind from Rolls-Royce the engineering program for the new vehicle is claimed to be the brand’s most extensive yet, with testing taking place in locations as diverse as the Middle East, Scotland, North America, and the Arctic Circle.
The Cullinan will be the second Rolls-Royce vehicle to be built atop the brand’s Architecture of Luxury platform - a bespoke aluminium spaceframe chassis first used under the new Phantom and designed to distance the luxury arm from the mechanical origins of its BMW parent company.
“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond," added Muller-Otvos.
"The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world."