Land Rover has launched its revised family of Range Rover and Range Rover Sport models at the Los Angeles motor show and told media it’s considering a sporty and luxurious two-door SUV that will offer a point of difference among a rising group of ultra-luxurious off-roaders.
Chief Creative Officer and head designer for the British marque, Gerry McGovern, hinted that the company’s Special Vehicles Operations could be tasked to develop a limited-run of bespoke vehicles in the future, just as it has done for sister brand Jaguar with models such as the F-Type-based Project 7 and the XE Project 8 super sedan that recently set a new four-door lap record around the famed Nurburgring circuit.
“Don’t think for a minute we’re not going to do what you’re alluding to,” he said when asked about the rumoured Road Rover sedan program,” he said.
“I can’t say when, but there are opportunities. We have proven that with Range Rover, with the ability to offer derivations of these established vehicles, and offer them in a way that resonates with people in a relevant way. At a certain price point everybody rationalises and asks why did I spend that much money on that thing – so it has to have integrity."
“The good thing about SVO, it is a self-funding business within a business, so there are opportunities to do things within that operation like that. It doesn’t necessarily have to be in the mainstream. It could be a small volume run that lends itself to that.”
When asked about Land Rover’s next-generation Evoque, which was previously offered in both two-door and four-door versions, McGovern said it was likely the compact SUV that is due to be revealed in the next 18 months would only come in the latter body style.
But he purposely hinted that the idea of a two-door SUV is still on the company’s wish list and that it could move up a class, with a flagship Range Rover coupe created as a high-riding rival to vehicles such as the Rolls-Royce Wraith and Bentley Continental GT.
“When we did that original two-door, it created the image of the Evoque but we actually designed the four-door at the same time so there is no dilution in its design,” he said.
“There is less of a market for one these day, especially with the Evoque Convertible, so do we need to do it."
“However, I think as you go bigger it might give us an opportunity because then it becomes more exclusive, which might give you a hint…”
As unique a large two-door off-roader would be, it wouldn’t the first offered by Land Rover which released a two-door body style in the first-generation Range Rover (pictured, above). It wasn’t until the second-generation arrived in 1981 that it became a conventional four-door SUV.