08 Oct 2018

Porsche electric vehicle gaining interest in Australia

German brand believes Taycan won't shock like its inaugural SUV
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Porsche believes its controversial move into the SUV market in 2003 will help its transition to electric cars.

The addition of the Cayenne was derided by the brand’s enthusiasts but quickly became a cornerstone of its success and subsequent growth. As Porsche prepares to launch the Taycan electric car in 2020 it has brought the original Mission E concept car to Australia for the first time, displaying it at a pop-up ‘Porsche Future Lab’ at Barangaroo in Sydney.

Porsche Australia’s head of product and smart mobility, Ingo Appel, believes bringing the Mission E now and creating awareness around the company’s move into electric power will help prepare customers and avoid any potential shock when the Taycan arrives.

“I wouldn’t say it’s a shock, but with Cayenne we were the only market around the globe that didn’t take the six-cylinder [engine] because we thought ‘Australia’s not ready’ but it turned into one of our best-sellers really quickly,” Appel said. “Is that the same as the first full-electric car? I don’t know, nobody does. The initial intake of expressions of interest is very, very promising. So we’re very happy with what we’re seeing.”

Porsche has taken a gradual approach to its move into electric cars. The Mission E was first revealed at the 2015 Frankfurt motor show before confirmation of the Taycan name came only in June 2018.

Key specifications of the Taycan were revealed in August, with Porsche promising a range of 500km, 440kW of power and a 0-100km/h time of less than 3.5 seconds. It also promises to add 400km of range in just 15 minutes thanks to a 800-volt fast charging system.

Those figures have found favour with would-be buyers, with Appel saying Porsche Australia has already received a lot of early interest even two years before it goes on sale.

“We currently have an expression of interest campaign, the first results are really, really positive,” he said.

“We think the Australian market [will be strong]. Despite the lack of significant incentives, we think we’ll do well with this car.”

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