Porsche 911 sales could break new record
Falling property prices, a volatile sharemarket and imminent obsolescence have not stopped record sales for the Porsche 911 in Australia in 2018.
On track to notch up more than 500 sales in Australia for the first time since 2007, the benchmark sports car could separate enthusiasts from more than $200 million in Australia this year.
Porsche unveiled a next-generation replacement for the 911 at the Los Angeles motor show on Thursday.
Ordinarily, sales of outgoing models slow toward the end of its life, particularly in the sports car sector where models have a perilously short shelf life.
But the 911 has bucked the trend.
Already one of the most profitable models sold by the most profitable brand on the road, the 911 has had a bumper year on the back of sold-out models such as the GT3 and GT2 RS - cars which retail for $326,800 and $645,400 but are advertised second-hand for $400,000 and $800,000 - or more.
2018 has not been kind to the car market, which has softened in Australia, and sales for luxury brands are down across the board.
But Porsche Cars Australia spokesman Chris Jordan says the 911 is immune to some market forces.
“Overall, as the Porsche 911 is such an iconic model, a timeless classic, demand is constant to a large extent,” Jordan said.
“Australia is a strong market for 911, particularly the high-end GT models. Proportionally, we are an extremely strong market for these high-performance variants.”
Jordan said the current-generation 911 has largely sold out, leaving many potential customers waiting until the next-gen model arrives in the second quarter of 2019.
“Interest in the new Porsche 911 is already very strong. We have tremendous repeat business on this model,” he said.
Demand for Porsche’s iconic coupe remains strong despite high Australian prices underpinned by the luxury car tax.
Priced from $265,000 plus on-road costs in Carrera S form, the newly-unveiled 911 is available in Germany for €120,125 ($186,850), England for £93,110 ($163,400) and in the US for $US113,300 ($155,050).
Even so, Sydney entrepreneur and Bullrush Rally founder Simon Allsop has the new 911 in his sights.
“I trust that Porsche will not release a car that is less fun to drive than its predecessor,” he said.
“Every new model is always an evolution in performance and technology from the previous edition.
“With 70 years of DNA behind the brand, Porsche have nailed the everyday supercar.”
David McCowen is Drive’s news editor, combining automotive passion with more than a decade of reporting experience. Dave is often found at a racetrack – either in the press room, or driving his hot hatch.