Peugeot has announced that its mainstream passenger car range is set to benefit from the addition of Autonomous Emergency Braking with 208, 308 hatches and 2008, 3008 and the soon to arrive 5008 all set to add the technology at no extra cost.
The only exclusion to the range-wide upgrade will be the sporty 208 GTi and 308 GTi models which, as the last remaining manual-equipped vehicles in Peugeot’s Australian range, aren’t compatible with AEB technology.
The move follows a similar commitment to safety from Mazda, which has made AEB standard across its range with all except the BT-50 ute and MX-5 roadster models fitted with the technology, while other automotive brands have begun introducing AEB across a broader range of mainstream models.
"Autonomous Emergency Braking is an invaluable safety feature that Peugeot believes should be available to all of our customers," Peugeot Australia managing director Anouk Poelmann said.
"Furthermore, we believe that you cannot put a price on safety which is why we are adding the leading-edge safety system free of charge to all our customers.”
With safety authority ANCAP now requiring AEB as part of its five-star safety criteria, ANCAP CEO James Goodwin welcomed the move but while ANCAP has previously taken aim at companies that leave the technology off certain models in a range, the organisation had nothing to say about the technology missing from flagship performance models.
Peugeot’s AEB system includes vehicle and pedestrian detection via a windscreen mounted camera with a more advanced version that also includes radar detection available on the 3008 and 5008, which is due to launch in February.
Limitations of the system include cyclists, motorcyclists, and animals, which the system is not yet able to detect. The system has the ability to come to a complete stop, but depending on vehicle closing speed may only be able to reduce the severity of an impact - something that’s common to all AEB systems.
Along with the roll out of AEB, Peugeot has also tweaked the price of its entry-level 208 Active hatch, which now starts from $21,990 plus on roads costs, $200 less than before. The remainder of the range is unchanged.
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