Opel concept car preview Photo: Supplied
Opel concept car preview Photo: Supplied
Holden Commodore ZB Photo: Supplied
The Holden-built Opel GT concept car was unveiled at the Geneva motor show in March Photo: Supplied

New Holden Commodore Prices and Specifications

Andrew Maclean | Jul, 12 2018 | 0 Comments

Opel has promised to inject a new sense of style, quality and connectivity into its next-generation vehicles, a move that could potentially help Holden arrest its sales slide if it remains linked to the European brand in the future.

The German car maker, which was recently sold by General Motors to the PSA Group that owns Peugeot and Citroen, claims to have spent the past year developing a future strategy that will ensure the brand has a clear vision in the next decade that will make it more profitable and sustainable than before.

Part of that is to amplify its German heritage and introduce a "bold and pure" design language across its entire range, which will be previewed by a Brand Concept car to be revealed later this year - most likely at the Paris motor show in October.

Holden currently sources the Astra hatch and all-new Commodore range from Opel, while its local design division has helped create a range of concept cars (like the GT Concept below) and its engineering team has been involved in early development programs for recent production cars such as the Commodore. However, the long-term future of that relationship is under a cloud of doubt now that Opel is no longer part of the General Motors family.

If it is to continue, Opel promises sharpen its profile.

"Opel design is emotional, sculptural and confident, we create exciting designs that stand out," said Opel's Vice President of Design Mark Adams.

"We summarised this with the term bold. A second key aspect of German design is its clarity, intuitiveness and focus. This is captured in the term pure.

“New Germanness means that we define ourselves not only based on traditional German values," he added.

"Of course, engineering excellence, technical innovation and outstanding quality remain important to us. However, modern Germany is much more than this. We are open to the world, open-minded, and truly care about people – in German, this attitude is called ‘menschlich’ – human in a word.

"Our customers, wherever they live or come from, are our guideline and compass for everything we do."

The reference to a compass will be clearly replicated in the design of upcoming Opels, which will all feature a face that is even more defined across both the vertical and horizontal axes and can be seen in the teaser image of the under cover concept car.

“Strong proportions, simple but sculptural surfaces, bold graphics, and rare but extremely well executed details – the 2018 Brand Concept we are preparing continues to develop the principles we explored with the GT Concept," said Adams.

"There is a clear continuity and consistency in the way we express Opel’s values. However, we have taken several steps forward and are now setting the structure for the future face of Opel. This will be articulated around what we call the Opel Compass." 


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