Nissan will join electric vehicle racing series, Formula E, as part of the 2019 season lining up on the grid against cars from Audi, Porsche, Jaguar, and BMW.
A rush of manufacturers have recently joined the Formula E program turning their backs on traditional racing leagues like the World Endurance Championship and 24 Hours of Le Mans in favour of the greener high-tech series.
Instead of racing on regular race circuits Formula E races take place on urban road courses in major cities such as Paris or New York.
Nissan will take the place of sister-brand Renault (pictured, top of mage) in the series, leveraging the racing series as a promotional tool for its green vehicles cars such as the electric Leaf hatchback.
Daniele Schillaci, executive vice president of global marketing and sales for Nissan’s electric arm, says the category is a good fit for the brand.
“Nissan’s DNA is rich in innovation in electric mobility, not to mention a long history of success in motorsports,” he says. “It makes sense that we bring these two core elements together by competing in Formula E.”
Formula E founder Alejandro Agag welcomed Nissan as the first Japanese brand to enter Formula E.
“To have a name like Nissan coming on board is a momentous day for the series,” he says.
“Not only is it great to welcome a new manufacturer to the Formula E family, it’s great to see our first Japanese manufacturer entering the frame, showing truly how global the electric revolution is. Japan is a country at the forefront of new technologies, with one of the biggest followings of Formula E. The shift toward sustainable mobility is in motion, and it’s unstoppable. I look forward to seeing the Nissan logo adorned on the new-look cars for season five.”
The 2018 Formula E season kicks off later this year, with the series-opener taking place in Hong Kong on December 1. Nissan will join the series for the following season, starting in late 2018.