Nissan is evaluating the feasibility of introducing its largest pick-up truck, the Titan, to the Australian market.
Speaking to media after the Tokyo motor show, head of the newly formed Renault-Nissan-Mitsubishi light commercial vehicle alliance, Ashwani Gupta, revealed the brand is studying where and when it can introduce Titan around the world.
The Titan is bigger than the Navara and, with a higher payload and towing capacity, competes against the likes of the Ford F-150, Chevrolet Silverado and Ram 2500 in the US market.
“We are studying the markets for a global application,” Gupta told Australian media in Japan overnight. “For sure there is a market, the markets are growing not only in the US but outside the US. Now we are considering many markets for the global application.”
Gupta says the popularity of Nissan’s one-tonne Navara around the world makes a case for introducing the even larger Titan to markets outside of the US.
“The full-size pick-up market was only in the US,” he explained. “But what we see is the customers are evolving in the other markets from the one-tonne to the full-size. This we can already see from our market intelligence and customer training. And now we are studying when and how [we can introduce Titan], this is the point.”
The Navara is currently sold in 133 markets around the world and Gupta said Nissan was studying all of them for the possible introduction of Titan.
“Truck lovers love trucks, so all the markets you have trucks we are studying,” he said.
“Truck customers are passionate. They are not buying only functionality, they are buying emotional functionality. And to buy emotional functionality you need to have a passion, and when you have a passion for one-tonne you have a passion for full-size.”
While no timeframe has been given yet on when Australia could expect the big ute to arrive in showrooms, he did confirm the switch to right-hand drive was not a hurdle.
Any right-hand drive model would be built direct from the Nissan factory, with Gupta saying Nissan would not go down the aftermarket conversion path, such as the American Special Vehicles business that modifies Ram trucks in Australia.
US specification Titan models have a towing capacity of more than 4400kg, better than the Navara’s 3500kg rating. But with a payload capability of more than 850kg in the most capable model the Titan is similar to the Navara.