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Lamborghini Urus Photo: Supplied
 
 
David McCowen | Jul, 27 2018 | 0 Comments

Lamborghini’s new Urus SUV will transform into hybrid and high-performance variants in coming years. 

Speaking with Drive on his first visit to Australia, Lamborghini Asia Pacific chief executive Matteo Ortenzi said there is more to come from the Urus than the single launch model.

“We are planning the life cycle of the Urus. This will not be the only version we will have,” he said.

“But we have time. Now is the phase of this car, we know what to do in the future, we are already planning it.”

As is usually the case with Lamborghini, the Urus is expected to be joined by a more powerful variant in the future.

But hybridisation represents something new for the brand.

Rather than offering a mild, detuned hybrid variant, Ortenzi says the hybrid could bring even stronger performance. 

“I see the electrification as an additional potential for us and for our customers,” he said.“

“We never compromise the emotions of our cars, the performance of our cars, we will use the technology to foster the product, it is something we are planning to do. 

“We just do these things when the technology is ready.” 

Ortenzi has plans in mind for Australia, including an expanded motorsport presence and driving events to get potential customers - particularly people new to the brand - behind the wheel of the Urus.

While Australians have expressed plenty of interest in the car, Lambo insiders suggest there has been a degree of hesitation from would-be owners waiting for a stint at the wheel.

“The Urus itself is not an SUV, really,” Ortenzi says. 

“If you are driving the car you will feel a Lamborghini in the shape of an SUV. This is something we are really quite keen about.”

Supercar sales in Australia have proved tricky in 2018. While Ferrari has enjoyed 20 per cent sales growth - as has Porsche’s 911 range - McLaren his slipped by 20 per cent for the year to date and Lamborghini deliveries remain steady.

Ortenzi says people should not expect to see a significant increase in Lamborghini’s Huracan and Aventador sales.

“We will never go over the volumes, more or less, that you see today,” he said.

“We never want to oversupply the super sports cars. We think that the level of sales of the sports car is the right one at the moment.”

 

 

 

 

 
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