Tata Motors’ Jaguar Land Rover brand is reportedly scouring the classifieds as it looks to acquire a luxury brand and technology companies.
Bloomberg quotes unnamed sources said to be close to the matter, who say JLR is looking to scale-up in the face of growing competition within the luxury vehicle space.
JLR is said to have already been in discussion with more than one brand.
The sources added any new arrangement would need to fit with JLR’s current portfolio, perhaps ruling out any direct competitors to the company’s Range Rover line-up.
The motivation for Tata is clear, as more than 75 percent of the company’s revenue comes from the higher end of town.
Should a purchase or merger go ahead, it would be the first for JLR since pre-GFC (global financial crisis) days in 2008.
Further, JLR is also looking outside the automotive industry at tech companies who may assist with the brand’s autonomous and electric vehicle goals.
While discussions are said to be underway, the sources stressed that no deal has yet been done.
Several within the automotive industry have previously stated their belief that carmakers need to ‘join forces or die’, and Fiat Chrysler’s future continues to be played out publicly along with the numerous brands FCA represents.
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