Hyundai has announced that its future Genesis prestige architecture development will be led by Fayez Abdul Rahman, formerly of BMW, as the brand looks to grow its prestige presence.
Mr Rahman will be tasked with planning and integrating future Genesis vehicles from their earliest stages, specialising in the electronic systems and user interfaces that increasingly drive consumer perceptions of luxury brands.
In his previous position with BMW, Rahman played a leading role in the development of vehicles including the most recent 7 Series, plus BMW’s high performance M and SUV X lines of vehicles.
The appointment comes as the Hyundai group takes direct aim at premium European brands and moves Genesis away from a line of vehicles within the Hyundai range to a stand-alone brand of its own, with the first three models already unveiled and more on the way.
“I am very excited to be a part of this dynamic organisation and am impressed by the remarkable progress made by Hyundai Motor Group over the past decade.” Mr Rahman said.
“We want to develop a flexible and future-oriented vehicle architecture that is unique to Hyundai Motor Group, to secure competitiveness, especially in the areas of vehicle performance and quality."
The architecture development process established by Rahman will, over time, be applied to other Hyundai Motor Group vehicles as part of a more competitive engineering base for the company to work from.
Rahman joins fellow ex-BMW staffer, Albert Biermann, formerly charged with developing BMW’s M performance cars who now heads up development of Hyundai’s high performance N division.
“Mr. Rahman is a world-class automotive engineering expert who has developed and led platform and architecture planning for a variety of performance and luxury models,” Biermann said
“His experience and knowledge will help us accelerate the development of new Hyundai Motor Group models and play a crucial role in upgrading our technology to move further toward our goal of making the class leading vehicles."
Rahman leaves BMW after 30 years working with the German company.
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