Honda will fit comprehensive safety technology as standard across all of its next-generation models.
The move follows recent research by Honda Australia in a survey of 1200 new car buyers and their understanding of modern safety systems, such as lane keeping assist and blind spot monitoring.
Honda says most of the respondent’s knowledge of sophisticated systems above current standard safety guards such as airbags and anti-lock brakes was low. Recently ANCAP has standardised its testing regime that requires the fitment of new systems like autonomous emergency braking to receive a full five-star rating.
“It’s clear that if you’re talking about the customer – and Honda is focusing on this – you have to approach this type of safety technology with a customer education message,” said Honda Australia director Stephen Collins.
“With this knowledge we plan to stagger the rollout of Honda Sensing and at the same time educate customers, ensuring they walk the journey with us and understand how Honda Sensing will complement their driving experience.”
Honda’s new Safety Sense package that will be standardised in future models includes forward collision warning, AEB, lane departure warning, lane keeping assist and adaptive cruise control.
The next-gen Jazz will benefit from the treatment when it arrives in 2020, but mid-life updates for current models such as the CR-V will not include the comprehensive package.
An upgraded HR-V set to arrive in coming weeks will feature improved safety credentials but not Honda Sensing, which was not engineered for the baby SUV’s current platform.
Honda’s decision will make it a leader in the safety stakes, moving a step beyond brands such as Mazda which offer autonomous emergency braking on all passenger cars.
“Australian new car buyers are becoming increasingly aware of the latest safety technology in vehicles across the board but there is confusion on how they work,” said Collins.
“Honda is committed to bringing cars to the Australian market that are as competitively priced and value-packed as possible, and having the very best in safety technology is one of our highest priorities.”
- With David McCowen
- Interested in buying Honda Accord? Visit our Honda showroom for more information.