0 Comments
Holden Commodore ZB Photo: Supplied
 
 
David McCowen | Jul, 09 2018 | 0 Comments

Holden will pay customers $500 if they test-drive one of its vehicles but decide to buy another model. 

An audacious promotion by the manufacturer encourages private buyers to test-drive a new Holden when shopping for their next car.

People who try a Holden but choose to buy a competitor’s product from the same vehicle segment will receive a pre-paid Visa card worth $500.

For example, if customers test-drive a Holden Astra but choose to buy a new Mazda3 or Toyota Corolla instead, they can fill out a form at Holden.com.au and apply to receive a gift card until August 31.

Australians bought more than 20,000 small cars last month, and only 4 per cent of those sales went to the Astra. If just one in 10 small car buyers takes Holden up on its $500 offer next month, the brand could be forced to hand over $1 million in gift cards. And that’s before you consider other segments home to models such as the Commodore sedan, Colorado Ute or Equinox small SUV. 

Holden marketing director Kristian Aquilina acknowledges the strategy is “a bold move”.

“We know this is the best range of cars we’ve offered and in terms of safety, technology, customer service, value and that famous Holden driving spirit, we can’t be beaten,” he says.

“Holden is evolving, no question. The new vehicle line-up is fantastic and we challenge new car buyers to experience how good they are and form their own opinion.

“We’re so confident in them, we’re willing to put $500 down if they go on to buy something else.” 

Gift card claims must be made within 30 days of a Holden test drive. The offer excludes Australian-built VF Commodore or HSV models.

Holden is having a difficult time following the closure of its Australian manufacturing operations, with sales down by more than 20 per cent for the year to date.

Holden recently extended its standard warranty to five years, in line wth key rivals Hyundai and Ford, and ahead of brands such as Mazda and Toyota, which offer three-year guarantees.

 
Filed under commodore Holden
 
Links contained in this article
TMR Comments
LOAN CALCULATOR
i