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Stephen Ottley | Jul, 19 2018 | 0 Comments

The man that helped lead Toyota to its position at the top of the Australian sales charts has been tasked to turn around Holden's flagging fortunes.

David Buttner, who was Toyota Australia president until last year has been announced as Holden chairman and managing director replacing the retiring Mark Bernhard.

The change comes as Holden's sales are down more than 20 per cent year-to-date in the wake of local manufacturing shuttering. The brand has introduced a five-year warranty and is even offering potential buyers $500 to merely test drive its cars.

GM Executive Vice President and President of GM International Barry Engle said he believed Buttner is the best man to help Holden make its transition to a fully-imported brand.

“Dave’s proven track record and understanding of Holden’s markets – and the company’s potential in those markets – makes him the right leader for this next phase in the evolution of the business,” said Engle.

“GM’s most senior leadership strongly believe that we have a rare jewel in Holden, an iconic Australian brand that understands the needs of Australian and New Zealand drivers.

“Dave’s mandate is to work closely with our dealer network to win more customers for life, grow Holden’s market share and ensure our business is strong and profitable for the long term.

“Holden has all the building blocks for future success, including the best and most comprehensive vehicle portfolio in Holden’s history; the introduction of Maven, OnStar and GM Financial; and the ongoing global Design and Engineering work that continues in Australia.

“Dave is an outstanding leader with a peerless record of success in Australia and New Zealand. Holden will have a strong future under Dave’s leadership.”

Buttner will take control on August 1.

“I am honoured and energised by this incredible opportunity to lead Holden, a company which is part of the fabric of our country,” said Buttner.

“I look forward to working with our people, our dealers and our partners to grow our business and get more and more Australian and New Zealand drivers behind the wheel of more and more Holdens.”

 
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